What is the
Ambassador Scheme?
This scheme provides an online training opportunity to enhance your knowledge of the tourism offer of the whole of Carmarthenshire; its stunning landscapes, outdoor adventures, vibrant culture and rich heritage.
When you become a Carmarthenshire Tourism Ambassador you will play an important role in enriching the overall visitor experience.
“So pleased to have achieved my Carmarthenshire Ambassador Bronze Award. Many thanks to Carmarthenshire County Council for providing such an informative and interesting course. I would recommend to all who are passionate about Tourism and Carmarthenshire to take up the challenge.”
What are the benefits of becoming a Tourism Ambassador?
For You
Deepen your local knowledge of the area
Provide an even better customer experience
Boost your confidence to share knowledge and information about Carmarthenshire with others
Gain new skills to add to your CV
Chance to celebrate and have pride and passion in our beautiful region
Share ideas and best practice with like-minded people
Be part of a shared interest group
For Your Business
Offers a free ready-made staff induction programme
PR opportunities
Help with staff motivation and retention
Help to increase loyalty and repeat visits
Help to boost the economy of Carmarthenshire
Provide a unique and authentic experience to visitors
Help to increase footfall, length of stay and visitor spend
Free and simple way to add value to your business
Help to develop and sustain our destination
Access to a range of valuable online resources about the destination which you can share with your visitors
Latest from the blog
We decided to introduce the Denbighshire Tourism Ambassador Scheme as a voluntary course for our customer-facing staff and volunteers to undertake
In the lead up to 2024’s Ambassador Week, Conwy County Borough Council is holding an exciting series of events.
Carmarthenshire County Council’s tourism department were joined by Cllr Hazel Evans, Cabinet Member for Regeneration, Leisure, Culture and Tourism at the first Tourism Ambassador Celebration Event.
Course funded by
This project has received funding through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.
